Growth
Conversion Assets
Driving Digital Dominance in Personal Injury Law - C+F Lawyers
5 Years Project Duration
2,000+ Leads
300% Revenue Growth
C+F Lawyers
C+F Lawyers’ Distinctive Expertise
C+F Lawyers are South Australia’s foremost boutique firm specialising in motor vehicle and personal injury legal matters. Under the leadership of Roberto Clemente, this passionate legal venture has grown into a dedicated team of over 15 experts, united by a common goal: to deliver exceptional legal outcomes for South Australians.
The Challenge
Beyond Google Ads to Comprehensive Digital Presence
With a proven track record in personal injury law, C+F Lawyers sought more than just a presence on Google Ads. Their aspiration was clear: to transition from being simply another legal firm to becoming South Australia’s premier personal injury and motor vehicle accident law firm. The challenge was to establish a unique digital identity. One that stood out amidst a sea of me-too generalist, full-service firms.
Solution
Throttl’s Comprehensive Strategy
Planning & Strategy
What began as a basic Google Ads campaign swiftly evolved into an holistic digital transformation journey. Recognising the untapped potential of C+F Lawyers, Throttl not only laid out a strategic roadmap to success but also set the tone for a dynamic partnership that continues to this day.
- Business needs analysis
- Project management
- Strategic roadmap
- Brand strategy
- Archetypes and territories
- Overarching customer value proposition
- Expert briefing
- Chemistry sessions
Conversion Assets
Throttl’s contributions included the development of a unique creative strategy, creative concepts that stood out from the crowd and many other messaging frameworks. Assets included: website enhancements, highly engaging testimonial videos from their clients, hero staff videos and the creation of a captivating staff photographic portfolio. Furthermore, a sophisticated digital marketing funnel was put into place that ran alongside a targeted radio campaign, devised and written by Throttl’s creative experts.
- Brand identity
- Visual design system
- Videography
- Photography
- Copywriting
- SEO Copywriting
- Graphic design
- UX/UI
- Web development
- Google ads
- Facebook ads
- Social media management
- Radio campaigns
- Analytics dashboard
Outcome
A full Throttl Upgrade
C+F Lawyers is no longer ‘just another legal firm’. With Throttl’s guidance, it has powered forward to become South Australia’s leading authority in personal injury law.
Talent
Supercharged Stats
5 Years
Project Duration
500+
Deliverables Completed
10+
Top 5% Experts
1st
Category Position
2,000+
Leads
300%
Revenue Growth
“I can’t thank Christian, Christine, and the rest of the team from Throttl enough for the amazing job they performed in our brand and website refresh, including coordination of all of the people involved in the project and regularly keeping us up to date. We are extremely proud of the final product.”
Roberto Clemente
Managing Partner
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